SEO & Content Marketing Strategy

1. Course Introduction

SEO and content marketing are essential for long-term, organic business growth.
This course teaches you how to drive traffic using keyword research, optimized content, and ranking strategies.

2. What You Will Learn

Key Concepts Covered:

• Keyword research & clustering
• On-page & off-page SEO
• Technical SEO fundamentals
• Writing high-ranking blog content
• Backlink strategies
• Content planning & funnels

3. Course Modules Overview

Module 1: SEO Basics

Learn how search engines work and SEO types.

Module 2: Keyword Research

Use tools to find profitable keywords and create content clusters.

Module 3: Content Writing

Write SEO-friendly blogs, landing pages, and product descriptions.

Module 4: Technical SEO

Understand sitemaps, robots.txt, speed optimization, and Core Web Vitals.

Module 5: Off-Page SEO

Build high-quality backlinks and improve authority.

4. Tools & Technologies

• Google Search Console
• Google Analytics
• Ahrefs / SEMrush
• Ubersuggest
• SurferSEO

5. Final Thoughts

By the end, you will be capable of ranking websites, growing organic traffic, and building a complete content strategy.